I opened a Second Life account a year and a half back... And how many times have I been back since - not even once. I can bet that out of the 7 million residents that Second Life claims to have, most are like me… curious but not convinced.
As a consumer and as a marketer, i am not convinced by all the hullabaloo over Second Life. And I attribute the crazy rush for brands to become a part of this landscape, more to herd mentality that smart marketing.
Sure, Second Life found itself on the cover of Business Week and it can claim to have over 7 million residents...but before getting carried away with the media hype, marketers must do their due diligence...
Here is what Wired has to say -http://www.wired.com/techbiz/media/magazine/15-08/ff_sheep
Showing posts with label digital marketing. Show all posts
Showing posts with label digital marketing. Show all posts
Monday, March 3, 2008
Monday, February 4, 2008
An introduction to "CS"
Growing up, when i would ask my dad a question that had me perplexed or confused ...very often his response was "CS"
What he meant by this cryptic acyronym was "Common Sense". This was his way of teaching his little girl to think through the situation at hand--to gather information, to process, to digest--and to come up with her own answer...rather than be handed the answer on a platter and take it on face value
So what does this have to do with marketing? Almost everything.
As the marketing landscape rapidly changes in this digital world and the media consumption habits of consumers evolve every minute, marketers overloaded with information and options are overwhelmed about how to reach their marketing goals. It is here that "CS" can saves us from making marketing blunders. How often have we come across a marketing initiative that tanked and thought "What were they thinking". This is where CS steps in.
While my attributing marketing sanity to two letters might seem too simplistic, there is some truth to it... And that is the hypothesis that this blog is out to test.
Can CS help us marketers keep it real in this rapidly evolving digital world?
What he meant by this cryptic acyronym was "Common Sense". This was his way of teaching his little girl to think through the situation at hand--to gather information, to process, to digest--and to come up with her own answer...rather than be handed the answer on a platter and take it on face value
So what does this have to do with marketing? Almost everything.
As the marketing landscape rapidly changes in this digital world and the media consumption habits of consumers evolve every minute, marketers overloaded with information and options are overwhelmed about how to reach their marketing goals. It is here that "CS" can saves us from making marketing blunders. How often have we come across a marketing initiative that tanked and thought "What were they thinking". This is where CS steps in.
While my attributing marketing sanity to two letters might seem too simplistic, there is some truth to it... And that is the hypothesis that this blog is out to test.
Can CS help us marketers keep it real in this rapidly evolving digital world?
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