An introduction to "CS"

Growing up, when i would ask my dad a question that had me perplexed or confused ...very often his response was "CS"

What he meant by this cryptic acyronym was "Common Sense". This was his way of teaching his little girl to think through the situation at hand--to gather information, to process, to digest--and to come up with her own answer...rather than be handed the answer on a platter and take it on face value

So what does this have to do with marketing? Almost everything.

As the marketing landscape rapidly changes in this digital world and the media consumption habits of consumers evolve every minute, marketers overloaded with information and options are overwhelmed about how to reach their marketing goals. It is here that "CS" can saves us from making marketing blunders. How often have we come across a marketing initiative that tanked and thought "What were they thinking". This is where CS steps in.

While my attributing marketing sanity to two letters might seem too simplistic, there is some truth to it... And that is the hypothesis that this blog is out to test.

Can CS help us marketers keep it real in this rapidly evolving digital world?