Fortune magazine just unveiled its list of America's Most Admired Companies in the World...and the fact that Apple topped the list doesnt come as a surprise to most.
What is the Apple mantra -- innovation, simplicity and the fact that its product works!
Hats off to Steve Jobs and his team ...
Monday, March 3, 2008
Second Life Sceptic
I opened a Second Life account a year and a half back... And how many times have I been back since - not even once. I can bet that out of the 7 million residents that Second Life claims to have, most are like me… curious but not convinced.
As a consumer and as a marketer, i am not convinced by all the hullabaloo over Second Life. And I attribute the crazy rush for brands to become a part of this landscape, more to herd mentality that smart marketing.
Sure, Second Life found itself on the cover of Business Week and it can claim to have over 7 million residents...but before getting carried away with the media hype, marketers must do their due diligence...
Here is what Wired has to say -http://www.wired.com/techbiz/media/magazine/15-08/ff_sheep
As a consumer and as a marketer, i am not convinced by all the hullabaloo over Second Life. And I attribute the crazy rush for brands to become a part of this landscape, more to herd mentality that smart marketing.
Sure, Second Life found itself on the cover of Business Week and it can claim to have over 7 million residents...but before getting carried away with the media hype, marketers must do their due diligence...
Here is what Wired has to say -http://www.wired.com/techbiz/media/magazine/15-08/ff_sheep
Marketing Objective
I came across a quote in an old issue of Brandweek recently which really resonated with my maketing philosophy of keeping it simple..and real
In an article about creative marketing at Kimberly-Clark, CMO Tony Palmer defined his company's marketing objective as:
"It is to sell more "stuff" to more people, for more money, more often"
Sure, its not poetic....and it lacks jargon like brand, experience and promise...but thats what (in my humble opinion) makes it so effective.
In an article about creative marketing at Kimberly-Clark, CMO Tony Palmer defined his company's marketing objective as:
"It is to sell more "stuff" to more people, for more money, more often"
Sure, its not poetic....and it lacks jargon like brand, experience and promise...but thats what (in my humble opinion) makes it so effective.
Sunday, March 2, 2008
Design vs. Functional Design
Spent sometime today looking at the nominees and the winners of the Webby Awards 2007. The Webbys honor the best work in the online business...website design, copy, useability etc...
What is re-assuring to see is that visual design and functional visual design are different categories. And while this may not seems like that big a deal, it forms the crux of intelligent website design.
Check out the winners in each of the categories to see the difference..
Winner for Visual Design : http://www.jonathanyuen.com/
Winner for Functional Visual Design: http://www.flickr.com/
Feedback? Would love to hear some...
What is re-assuring to see is that visual design and functional visual design are different categories. And while this may not seems like that big a deal, it forms the crux of intelligent website design.
Check out the winners in each of the categories to see the difference..
Winner for Visual Design : http://www.jonathanyuen.com/
Winner for Functional Visual Design: http://www.flickr.com/
Feedback? Would love to hear some...
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