For those who may not read every marketing magazine and academic journal, an easy way to be in the know it to look out for the annual list of marketing buzzwords. Not only does it make for entertaining read, it’s also very indicative of what is more relevant
According to SEO space, for 2008, the top 10 marketing buzzwords are:
1. User Intent
2. Branding Integration
3. Return or ROI
4. Universal
5. Integrated Marketing
6. Mobile Marketing
7. Lead-Gen
8. Blended Search
9. Engagement
10. Reputation Management
Not surprisingly, most buzzwords are linked to online and interactive marketing... What did surprise me was having reputation management as a top 10 word.
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