Tuesday, March 4, 2008

common sense marketing...not without creativity

When I talk about common sense marketing, I by no means elude to dull and boring (or safe) marketing strategies. While one rarely hears creativity and common sense in the same breath, they go more hand in hand than you would ever imagine.

In my opinion…creativity allows you the freedom to think "out of the box”, and common sense helps keep that out of the box paradigm “real”.

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