“look at me” versus “here’s what you were looking for”

Building a website is easy, but building an effective website is hard.

I have spend hours listening to the experts, reading articles and blogs and arguing with colleagues and friends on what makes a website great... and while i have collected many little pearls of wisdom on this topic over the years, a blog post i came across recently did a great job of consolidating the insights.. and not being afraid to say it like it is ...

Its no surprise that the blog i am referring to is that of marketing guru Seth Godin. You can read his complete post here...but here are my favorite pointers -

1. Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker. I cant agree more. I recently worked on a web project that suffered from the "too many cooks" syndrome. The result - a shoddy website

2. Insight is good, clever is bad. Many websites say, “look at me.” Your goal ought to be to say, “here’s what you were looking for.”