Marketing Objective

I came across a quote in an old issue of Brandweek recently which really resonated with my maketing philosophy of keeping it simple..and real

In an article about creative marketing at Kimberly-Clark, CMO Tony Palmer defined his company's marketing objective as:

"It is to sell more "stuff" to more people, for more money, more often"

Sure, its not poetic....and it lacks jargon like brand, experience and promise...but thats what (in my humble opinion) makes it so effective.