Play-Duh!

Sure, brand extensions are popular.. and some are actually successful. Think Oprah's O Magazine, Pet Smart's Smart Hotel, Nike Sports wear....

But what do you say when Hasbro comes up with a colonge to celebrate Play-Doh's 50th anniversary.

According to the folks at Hasbro the fragrance is meant for highly-creative people, who seek a whimsical scent reminiscent of their childhood...."Close your eyes and you're back in kindergarten all over again! It's amazing how the scent of Play-Doh can take you to another time and place. "

Sigh!